@wdormann It used to be a UI flow, then a script, now you're losing the script. So yeah, I suspect that's the goal, they're probably unhappy with the % of users who don't enroll for the super fun cloud panopticon.
I could imagine it's a pain to support the special case of users who are not logged into the cloud account, but that's presumably not going away because they have enterprise buyers. So seems strictly anti-consumer.