They were lied to. We were told you need a college degree to get a job otherwise you will work in fast food. We told everyone this.
There are Kings, Lords, Nobles, and Peasants.
We told every peasant they could become a noble if they learned how to read. Every peasant learned to read now they won't work the fields because they're expecting to become a noble. The problem being is that there isn't enough land for everyone to become a noble. There never was.