I know that people have shitty political views and willingly vote for right wing scumbags, but you do have to bear in mind their lifelong exposure to corporate media narratives.
People are overworked, distracted by BS celebrity culture and often aren't politically engaged. Often the only cues for who to vote for come from a few newspaper headlines and the tone of voice on a TV news broadcast.
I know a person who reads a few different newspapers and he's still wrong!
Corporate media isn't there to inform, it's there to sell a corporate friendly product. That's why they rarely give context. If you listen to a TV news story you know nothing about, how much do you come away with a sense you understand that situation?
As Jonathan Cook wrote recently "This documentary ... excels at offering a detailed examination of tree bark without ever stepping back far enough to see the shape of the forest."
This is how I see all TV news. The key to a better future is through an independent, non-corporate reporting of news.