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@alterelefant yes, the marketing is brilliant. Couple of Hollywood famous actor promoters, nifty colorful tiny cups that decouple our thinking of how little coffee is in it, and promoting lazy consumer habits. Have cheap machines initially, then make them pricier (a la printers and ink cartridges).

At least the coffee is reasonably drinkable. We also have Nescafe pads for making undrinkable bile, to fake the lifestyle. 😁