@kaia @lain

I don't think that's really changed a whole lot personally. Apart from the odd village cunning men/women in places were that's the time honoured tradition, the English Pagan witch phenomenon was always mainly centred around private covens where the members wanted to stay under the radar to avoid persecution and only disclosed their spiritual practice to other practitioners. Since Gardner it's more out in the open and a lot more solitaires (mainly thanks to Cunningham), but many folks still prefer to stay out of public view. In my own lineage people pride themselves on being "hidden children" of the Gods. That's the tradition. Unless making money off it as a psychic reader, or herbalist or such like, then there's little reason to advertise. Even a herbalist doesn't have to identify as a priest/witch to do the job effectively.

Notwithstanding that there are countless other types of folk healer/magician among groups like the Pennsylvania Dutch (braucherei, hexerei), Appalachians/Ozarks/Bayou (treaters, etc), Eastern European people (molfar, etc), or African Diaspora, etc where their craft is often heavily synchronised with Christinanity (which itself provides some protection from persecution) and almost entirely unrelated to Traditional Wicca/Witchcraft from the British Isles. For Pagans though it's generally better/safer to keep things under your hat and only deal with people who intentionally seek you out and pass vetting. Otherwise it's just a huge can of worms that's more often than not, unworthy of the asinine bullshit involved. Seeking public attention has more to do with LARP'ing and flossing the ego than it does anything practically related to the craft itself.