- Make the Tesla brand FRIGHTENING: They surveil you. They burn people alive on a regular basis. They’re extremely vulnerable to hacking, even more than other modern cars with OTA software updates. One of these days, some hacker is going to make every Tesla in the country drive through its garage door…or worse. Driving a Tesla puts you in danger.
(This isn’t just logical; it’s visceral. Bombard people with images of Teslas vandalized, smashed, on fire. Make it a Pavlovian reaction: Tesla = danger, chaos, destruction.)
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