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- Make the Tesla brand a PRACTICAL LIABILITY: maybe you don’t feel bad about buying one, but…people vandalize them, and so many people are getting rid of them that the resale value is going to be crap for a long time. Owning one is a headache, and you’re going to lose a lot of money on it.

(I get a lot of replies to the effect of “How does it hurt Musk to get rid of a car you already bought??” Get your systems thinking hat on! A supply glut in the used market both creates downward price pressure on new cars •and• changes people’s financial expectations when buying a new one.)

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