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The proximate primary goal of #TeslaTakedown is to reduce demand for Tesla’s product. Lower demand → lower price → lower margins → lower profit. Anything that increases their financial liabilities is a bonus (e.g. overload of used vehicles from broken leases that they can’t sell), but reducing demand is the name of the game.

If Tesla becomes an unprofitable company, and a company that simply cannot become profitable as long as it has the Musk millstone around its neck, then (1) the stock tanks and (2) having Musk in charge becomes a liability.

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