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So many business leaders claim they want to be known as leaders in their field, but few are willing to be out in front. They hide in the relative safety of the middle, trying their best to blend in, afraid to be noticed as different. That’s not leadership.

The most attractive thing in human beings is the confidence to be yourself. It’s no different with brands. Companies that are unapologetically themselves are the very ones thought of as iconic.

Be iconic.

#Iconic #Branding #Marketing