@Jennifer_Miller @bikenite A7. This is a hard one. I'm trying to think of what people who don't identify as cyclists have told/asked me in the past.
I guess some people want to ride more but don't feel safe. If possible, riding with a friend might help, or finding a welcoming group might help as well.
Sometimes it looks like there is a large barrier to entry. "What gear should I buy? What clothing do I need to get?" but cycling can be as simple as going out for a short 15-minute ride, or riding to the store (instead of driving) to get a loaf of bread. So, you don't need to be dressed all sporty to go out for a ride.