Lego had a study done about how young girls and young boys play with dolls and toys because they wanted to expand their market beyond appealing to young boys. Simply painting the Lego blocks pink didn't work in gaining a new audience of girls. What they found was that young boys want to become the character while young girls want the character to become them.

This explains a lot of current and past events and it also proves that if you want to absolutely tank an IP made for boys, you put women in charge of it, because they will inevitably steer it towards themselves and their own idiosyncrasies instead of respecting the fanbase and the IP it grew around. This isn't related only to toys but anything women touch and any field women enter into, because they're fundamentally, at a genetic level, beings which have evolved to be preoccupied with themselves and their children first, the rest doesn't matter, it never did and it never will, unless it serves them and their interests somehow.
They cannot and will never understand men because they're not men, they don't understand the hero's journey because they're born with intrinsic value to society and don't have to earn it by becoming, they simply are, that being their greatest advantage and their biggest curse because they look up to people they consider men without ever looking down at men they don't consider people, and when they get in charge of an institution or in this case an IP which was created for men they don't consider people, they have zero tolerance for their protestations, because social class is the only hierarchy women truly understand.