"Because of that cultural exchange, many diners visit Teochew restaurants in L.A. and Orange County while perhaps mistaking the food for Vietnamese, Cantonese or Cambodian. Not to mention the confusing nomenclature: Teochew food is alternatively called Chiu Chow, Chaozhou, Teoswa, or Chaoshan, depending on the language spoken. “The cuisine has a bit of a branding problem,” Zheng laments."