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If someone tells you about a boycott (or consumer action or whatever we are calling them now) and you think "I never go there anyway, I hate 'em." That is great! But, instead of just saying "Easy I already do it by default" consider if you know anyone who might shop who you could convince to stop.

What makes these things effective is when the people who *depend* on companies like Walmart, McDonald's and Meta go to the trouble of giving them up.

I gave up amazon, anything is possible.