I just had the dumbest shitpost idea of the year. It might be peak slacktivism.
- Compile a list of all the companies you never shop with.
- Compile a list of companies that have rolled back their DEI programs.
- For companies that are in both lists, email them insisting that you're boycotting them because of their embrace of racist, homophobic, etc. policies.
- Even if nobody changes their shopping behavior, they'll still waste time and resources trying to measure the impact of this policy change, which is a net-negative for their business.
(But also, maybe actually boycott the ones that you can.)