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    Jonas (adoranten@tldr.nettime.org)'s status on Monday, 03-Feb-2025 05:06:31 JSTJonasJonas
    in reply to
    • Paul Cantrell

    @inthehands Your thread made me recall this article (and another one linked at the end of it) and then I forgot about your thread, but now, a couple of weeks later, I remembered it again… Also, Augustine Fou is a critical researcher in the field. https://thecorrespondent.com/125/the-non-sense-of-online-advertising-when-the-numbers-dont-add-up

    In conversationabout 19 days ago from tldr.nettime.orgpermalink

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    1. Domain not in remote thumbnail source whitelist: archive.cdn-thecorrespondent.com
      The (non)sense of online advertising: when the numbers don’t add up
      from Jesse Frederik
      The digital advertising industry, worth hundreds of billions of dollars annually, is often plagued by widespread fraud, dubious metrics, and adblockers. Turns out that in a world of maths and numbers, measuring anything accurately is almost impossible.
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