Threads is a social media, microblogging service operated by Meta Platforms. Threads requires an Instagram account to use the service and features integration between the two platforms. Upon its launch, Threads became the fastest-growing consumer software application in history, gaining over 100 million users in its first five days and surpassing the record previously set by ChatGPT.
After Elon Musk's acquisition of Twitter in October 2022, Meta employees explored the concept of introducing text-based functionality to Instagram. This feature, known as Instagram Notes, was rolled out in December 2022. The company subsequently began developing a separate app focused on text-based posts. Development on Threads—internally known as "Project 92"—commenced in January 2023, with the platform officially launching on July 5, 2023. Threads immediately became available in 100 countries, but until December 14, 2023 had delayed its launch in the European Union as it waited for regulatory clarity from the European Commission regarding the service's data collection policies.
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