Days before TikTok briefly went dark, Instagram and Facebook made design tweaks, released new features, and ran ads promoting its apps as TikTok alternatives (Louise Matsakis/Wired)
https://www.wired.com/story/how-meta-tried-to-lure-tiktok-users-to-instagram/
http://www.techmeme.com/250122/p8#a250122p8