And of course, these defensive measures reinforce one another. The public outcry against the .ORG selloff (norms) led to California's Attorney General stepping in (law), and after that, we more-or-less romped to victory:
https://www.theregister.com/2020/04/17/icann_california_org_sale_delay/
Markets are the final antienshittificatory force. If a social network is designed to be surveillance-resistant, it will be (very) hard to implement behavioral surveillance advertising.
36/