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Normative measures are very powerful! Of course, mass revolts of angry users don't always keep companies from enshittifying:

https://www.theguardian.com/technology/2023/dec/30/reddit-moderator-protest-communities-social-media

But sometimes they do. The C-suite of Unity was shown the door after enshittifying their flagship product:

https://www.theverge.com/2023/10/10/23911338/unity-ceo-steps-down-developers-react

As was the enshittifying CEO of Sonos:

https://www.theverge.com/2025/1/13/24342179/sonos-ceo-patrick-spence-resignation-reason-app

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