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But REI is a paragon of social virtue compared to its Canadian equivalent, Mountain Equipment Coop, whose board was taken over by corrupt assholes who sold the whole thing to a US private equity fund and change the name to "MEC":

https://pluralistic.net/2020/09/16/spike-lee-joint/#casse-le-mec

B-corps are far from perfect, too: while they are nominally required to serve a positive social purpose, in practice, they can violate that purpose with impunity, whether that through greenwashing:

https://www.bbc.com/worklife/article/20240202-has-b-corp-certification-turned-into-corporate-greenwashing

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