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You flip over to the Links tab, wrinkle your nose in disgust and flip back to Friends.

Every website is now the "Look at the horrible things" website. This is why anything that includes a link goes in the Links tab, it helps keep the bullshit quarantined, it helps put the focus of the app onto your actual friends. Some folk tried the "Link in the comments" trick at first, but the comments section has a links tab as well.

It takes a LOT of careful planning to design an app that doesn't instantly turn into the "Look at the horrible things" app.