On average, Amazon buries the best result for your search 17 places down the results page:
https://pluralistic.net/2023/11/03/subprime-attention-rent-crisis/#euthanize-rentiers
Amazon, in other words, acts like the business regulator for the economies it dominates. It decides what can be sold, and at what prices. It decides whose products come up when you search, and thus which businesses deserve to live and which ones deserve to die.
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