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Amazon then places its knockoff products above the original goods on its search results page. Amazon makes $38b selling off placement on these search pages, and the top results for an Amazon search aren't the best matches for your query - they're the ones that pay the most. On average, Amazon's top result for a search is 29% more expensive than the best match on the site. On average, the top row of results is 25% more expensive than the best match on the site.

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