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- Embed this notice@YTFoidLover1488 >The value and power of using personal names and titles is well established in psychology, management, teaching and trial law. It is often referred to as the "Rumpelstiltskin principle". It derives from a very ancient belief that to give or know the true name of a being is to have power over it.
But call him Rumpelstiltskin and you will be astonished at how he recoils, how injured he is, how he suddenly shrinks back: "I've been found out"."