Between the TikTok antics, the state of Meta's apps/Twitter, corporate media trying to curry favor with Trump, the Trump administration itself, and the state of streaming services (stuff erased, etc.), it's clear owning your own online presence and media matters.
Creators should have their own website/blog, not just rely on social networks owned by billionaires. Having a spot to point to online that's yours is useful, and will be there regardless of what happens to the social network du jour.