Generative AI is the ultimate "lock in" service. Get people (especially businesses) dependent on it -- firing their personnel -- losing their own ability to think and write -- and when you keep raising prices all your prisoners are stuck, chained to you by shackles you initially offered them for free. To Big Tech, users are simply fungible items; whatever "social responsibility" these firms used to claim has been flushed down the john by increasingly fascist-leaning billionaire CEOs.