Why does it make us feel good (cool?) to think we've chosen something outside the mainstream, but maybe only when a few others have too? That we have a small community resisting what's popular. Does it matter that we think we have better reasons for doing so than those given by those who chose what's popular? That you feel like you are pushing back against some kind of illegitimate pressure. Do we all feel this or is it rare / subject dependent? #hipsters #SocialWeb #woke #ccmusic #MAGA