"The real breakthrough of the year was when we split the UI into one screen for long-form published content and a separate social feed for everything else — which also allowed us to create an interface for publishing short-form content.
Suddenly, we could see a path to your personal website becoming the single source of your identity on the social web."
https://activitypub.ghost.org/the-story-so-far/
Exactly! This is the insight that @jaywink and his team built into #SocialHome;