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@buermann even without this TikTok surge, Xiaohongshu legitimately had the best social media content I consumed as a bilingual person. The English stuff is prob cringe but the Chinese content was incredibly good. Probably the best content for Chinese tea nerds on any platform including all the international ones combined. Better than Yelp + YouTube

https://restofworld.org/2023/xiaohongshu-users-make-dusseldorf-destination/

But Americans going there is kind of weird I don’t know if they’ll stick around or figure out how to make content in a format that works there