The US auto industry basically created the American kei truck market by killing off compact trucks in favor of these monstrosities they're pushing now.

A small business would balk at a $100k pickup truck with a tiny bed that's too high to load and unload easily, but a tiny $6k truck that can carry as much stuff in the bed while being easier to operate is a much better investment.

Also, the US auto industry is constantly fighting the kei truck threat hard because they know that the trucks are practical for so many uses.