In the Meiji period businesses used the festival as an excuse to improve the post-New Year slowdown by holding special 'seimonbarai' (誓文払い) 'bargain sales' on the same days.
The sales in Ōsaka and Kyōto were known as 'Ebisukō Ōuridashi' (えびす講大売り出し).
In the Meiji period businesses used the festival as an excuse to improve the post-New Year slowdown by holding special 'seimonbarai' (誓文払い) 'bargain sales' on the same days.
The sales in Ōsaka and Kyōto were known as 'Ebisukō Ōuridashi' (えびす講大売り出し).
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