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But even so, airlines were stuck with comparatively crude heuristics to adjust their prices, like raising the price of a ticket that didn't include a Saturday stay, on the assumption that this was a business flyer whose employer was footing the bill:

https://pluralistic.net/2024/06/07/drip-drip-drip/#drip-off

With digitization and mass commercial surveillance, we've gone from pricing based on *context* (e.g. are you buying your ticket well in advance, or at the last minute?) to pricing based on *spying*.

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