@graydon @jdnicoll But there's a huge element of me-too marketing in these cover blurbs—they're all aiming to steal ACOTAR's customer base, despite the problem that ACOTAR is still in print and Sarah J. Maas is still writing. In other words, it's doomed to second place at best. Publishing seems really risk-averse these days. Exception: self-pub web serials/light novels/LitRPG writers doing their own thing. 90% painfully clichéd, 10% wild originality.