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... “Or AT&T,” quipped someone in the crowd.

“Yeah, exactly, or AT&T,” said Musk, pausing to chuckle. “So . . . I think this day will actually go down as being quite historic. I think at least on par with SpaceX docking with the space station earlier this year.” His expression had suddenly become deeply earnest. “I mean, I really think this is important. And really, I want you to go out there and spread the word.”

All quotes from Ludicrous by Niedermeyer.