Right-wing MAGA-style hatemongers are pushing the "r-word", including Elon Musk and company https://www.rollingstone.com/culture/culture-news/r-word-elon-musk-maga-1235226732/
The fact that the r-word successfully fell into general disuse in the last decade plus is one of the better cultural changes that's happened, and with general (including unspoken) consensus until recently that it was the right move.
It's not a coincidence that hate peddlers are bringing it back. It's eugenics.