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When the algorithms aren’t at play, what marvels we can enjoy. I love encountering homegrown knowledge, personal passions developed over years, quirky hobbies, and the sense of discovery and appreciation that happens over such sharing.

Chayka says, “I found that the way to fight the generic is to seek the specific, whatever you are drawn toward. You don’t need to be a credentialed or professionalized expert to be a connoisseur. You don’t need to monetize your opinion as an influencer for it to be legitimate. The algorithm promises to supplant your taste and outsource it for you, like a robotic limb, but all it takes to form your own taste is thought, intention, and care.”

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