‘Generative #AI tools such as Pencil offer clients the prospect of cheaper marketing, with [#Brandtech CEO David] Jones reckoning that big companies will be able to “cut their content creation costs by at least 50 per cent over the next three years”. His hope is that “smarter companies” will use the money they save to invest in more advertising to stay ahead of their competition.’
https://www.thetimes.com/article/f236c70b-50ee-4f8c-9f6d-ca4df98174e2?shareToken=57f047fc5ea69adfb3bdc942696087a6
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Ian Brown (1br0wn@eupolicy.social)'s status on Sunday, 05-Jan-2025 17:34:28 JST Ian Brown