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    Amy Diehl, Ph.D. (amydiehl@mstdn.social)'s status on Sunday, 05-Jan-2025 04:28:43 JSTAmy Diehl, Ph.D.Amy Diehl, Ph.D.

    Study finds CEOs use of war metaphors (a masculine framing) signals undue risk to financial analysts. Better to use metaphors that emphasize collaboration, long term stability and measured ambition to signal strategic prudence, not reckless competition.
    https://hbr.org/2025/01/research-when-ceos-use-war-metaphors-analysts-worry

    In conversationabout a month ago from mstdn.socialpermalink

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    1. Domain not in remote thumbnail source whitelist: hbr.org
      Research: When CEOs Use War Metaphors, Analysts Worry
      from @harvardbiz
      Corporate executives often use war metaphors like “declaring war on the competition” to project strength and confidence in their strategies. Research reveals that these aggressive metaphors may provoke negative reactions from a critical audience: financial analysts. After analyzing nearly 1,000 acquisition announcements, the authors find that war-related language tends to trigger negative reactions from analysts, who see it as a sign of excessive risk. This backlash is particularly strong when analysts believe that avoiding direct competition is in the company’s best interest. The study highlights how important it is for companies to choose their metaphors wisely, as they significantly influence how analysts and other audiences perceive corporate actions.
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