The Spritely Institute"Context collapse" is where all aspects of your life are squished into one place. For example, when Facebook first appeared, people started getting tagged in photos of themselves in social gatherings that upset their employers.
The loss of context created social strife.
Our cofounder Randy Farmer had a coworker who once described Facebook as "The worst part of thanksgiving, every day of the year."
That's the kind of system we *don't* wish to build.
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