Blåhaj (stylised BLÅHAJ, Swedish pronunciation: [ˈbloːhaj], lit. 'blue shark'; colloquially anglicised as , or ) is a plush toy manufactured and sold by the Swedish company IKEA. Modeled after a blue shark and made of recycled polyester, the toy has gained prominence on social media as a popular internet meme, especially in the femboy and transgender communities. It has also been used as a mascot by IKEA in some regions.
Physical properties
Blåhaj is a 1-meter-long (39+1⁄4 in) stuffed toy resembling a blue shark and stuffed with recycled polyester. It can be machine-washed at 40°C (104°F).
A smaller, 0.55-meter (21+3⁄4 in) variant of the Blåhaj is also available.
Blåhaj and other IKEA plush toys have embroidered eyes instead of commonly used plastic eyes due to safety...