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I've said for some time that I care less about technologies than I do *business plans*. Here's a good example of why: https://www.theguardian.com/technology/2024/dec/30/ai-tools-may-soon-manipulate-peoples-online-decision-making-say-researchers

I don't mind LLMs in principle: they're just a tool. But when the users are being sold to advertisers (especially when the companies are VC-backed), the incentives go way beyond “perverse” -- they become downright inhumane, focused on manipulating, even controlling, the users rather than informing them.