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Instead of ‘doomsday’ approach, India’s climate activists should centre people and their emotions

When climate messaging frames climate change as a universal concern without considering local realities, it can backfire

Here are some steps campaigners can take as they reassess their communication strategies

1. Understand your audience

2. Craft messages that resonate with your audience

3. Give people the power and pathways to act

https://scroll.in/article/1076931/instead-of-doomsday-approach-indias-climate-activists-should-centre-people-and-their-emotions

#India #ClimateChange #GlobalWarming