We are in an abusive relationship with technology.
So, yes, give it a name. Explain it. Notice it. Be outraged by it.
But also, at every opportunity we have, we have to reject it. (I noted, as I read the original article that I was accosted and asked for my email address twice, the second time while reading a section about how invasive and useless that is)
There are places that the Rot has not yet reached. We must identify them, share them, and embrace them.
(Linux and BSD, the fediverse in general, peertube, physical media, jellyfin/kodi)
When The Rot comes to places that should have been safe, we have to destroy them. Starve them of the users that power them or actually burn them to the ground. If you don't sanitize the area, the Rot will spread.
That means Ubuntu. That means bluesky. That means, in many ways, mastodon as a software platform.