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Thinking about my decade-plus of work writing and editing copy for web and the tiny errors (or perceived errors that weren't even wrong) I was flayed for as I learnt my craft and trained my eye.

And then so-called 'AI', and the glaring falsehood and nonsense words, endless repetition and empty fluff, that users are told we just need to deal with.

The weeks of debates about a single word... and no one gives a shit about the reputational damage to all the huge companies posting this utter shit.