Social media bosses know all this. They play a game where they try to enshittify things *right up to* the point where the costs they're imposing on you (with ads, boosted content, undermoderation, overmoderation, AI slop, etc) is just a *little* less than the switching costs you'd have to bear if you left. That's the revenue maximization strategy of social media: make things shittier for you to make things better for the company, but not so shitty that you go.
6/