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I don't know if this is an open secret or even documented thing in game publishing circles but I am quite sure the very common "you hit the start game button and watched to the end of the cutscene!" achievement and the "you did it! you beat the game at least once!" achievement (as well as achievements along story gated points) exist solely so the manufacturer can see:

A. Who bought the game and actually made an attempt to start playing?
B. Of those, at what story point did they fuck off and stop playing forever?
C. What percentage of players who actually started... finished?
D. Of those fuckers, who went on the magical extra secret game hidden cheevos?

etc