Embed Notice

Writers and editors measured the success of a story based on how the public reacted to it, not based on clicks or metrics that told you how far someone scrolled before they gave up on it. The supposed benefits of "data-driven" editorial policy have not materialized - the "data-driven" part is the search for an equilibrium between how surveillant and obnoxious a website can be and your decision to stop reading it forever.

18/