Cooper recounts how this was actually tried on a small scale, to modest good effect, when the Center for American Progress subsidized *Thinkprogress*, an explicitly leftist news outlet. This was going great until 2019, when corporate Dems and their megadonors killed it because *Thinkprogress* had the temerity to report on their corrupt dealings:
https://www.thedailybeast.com/thinkprogress-a-top-progressive-news-site-is-shutting-down/
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