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At least for me, personally, that's what makes AI marketing feel so much like gaslighting. There's no there there, but I'm constantly being told that there's something I'm missing. I read descriptions of AI products, and I feel like I'm losing my mind — I cannot parse said descriptions into any concrete understanding of what those products are or what they're expected to do. It's tech hype distilled to its purest fact-free form, and it feels impossible to meaningfully argue with it.