I am so tired of "Manly Man" advertising. I get tons of it on YouTube lately. Growly voice: "You're a MAN! And you do MANLY things, and have MANLY things, because it's MANLY, and you're a MAN! Mostly clothing brands and personal care/grooming. For such CONFIDENT MANLY MEN, these guys spend a LOT of time reassuring themselves and everyone in ear shot that they're a MAN. Insecure much? In MANLY kind of insecurity, of course.